Your business is lagging, what do you do? Put a bunch of people in a room for a day with five million Post-it notes, pizza, coffee and some bean bags for a solid day of Design Thinking. The next day hang the flipchart pictures of their cool new ideas around the office and pronounce yourself an innovative company. Unfortunately that’s where it usually stops and the only company that grows as a result is 3M, thanks to Post-it.
Because of scenarios like this Design Thinking gets a bad rap, but as with all things you shouldn’t blame the tool for poor workmanship. Like all things there are some great uses for Design Thinking, but on its own its not the cure-all that some claim it to be