Unless you’ve been living under a digital rock, you would have heard about blockchain, and chances are someone has told you it will change the world and be the downfall of banks (or similar grandiose claims). Unless you are part of the 1% that understands what blockchains are and how they work you are probably at a loss as to what all the fuss is about (if you are part of that 1% then please forgive the brutal simplification of the concept that I’m about to provide).
Your business is lagging, what do you do? Put a bunch of people in a room for a day with five million Post-it notes, pizza, coffee and some bean bags for a solid day of Design Thinking. The next day hang the flipchart pictures of their cool new ideas around the office and pronounce yourself an innovative company. Unfortunately that’s where it usually stops and the only company that grows as a result is 3M, thanks to Post-it.
Because of scenarios like this Design Thinking gets a bad rap, but as with all things you shouldn’t blame the tool for poor workmanship. Like all things there are some great uses for Design Thinking, but on its own its not the cure-all that some claim it to be
All organisations like to think they are customer focused, but there’s one simple way to find out if that’s real or just a delusion. Look in your inbox, you’ll find the answer is there right now.